Some more scenery to take in

8th March 2024

Authenticity - should you want it?

How do you go from gaslighting to authentic? You just let a year pass. At least Merriam Webster, America’s oldest and most respected dictionary publisher did and made the leap from manipulation to genuineness - in their choice of Word of the Year, that is.

8th March 2024

Things that can go wrong in employee training programmes

The workers were busy typing away in their cubicles as I made my way along the narrow aisle that cut the open-plan office in half. None of them looked up to register my presence, and some seemed so immersed in what they were doing they might not have noticed me if I’d been wearing a gorilla costume. I walked on, having some business of my own to take care of. The sign on the door at the end of the aisle read 12A.

8th March 2024

Arctic Monkeys' debut album turns 18

“Mum called me barmy when I told her I fell off a gasometer for a bet. But I’m not barmy,” Arthur thinks to himself as he gets out of bed and lumbers over to the mirror. Defiant, his reflection stares back at him, with a bruise to show for the fight he had with two soldiers some nights ago. He won’t have anyone telling him who he is, no siree. All of a sudden, though, there’s not a trace of courage in his eyes; he just looks helpless.

23rd January 2024

Why benefits trump features

Nobody cares about the features of your product. Other than you, that is. Sounds harsh, I know, but bear with me.

23rd January 2024

When quotes work

Wanna test your Latin? Try this phrase: Audentis Fortuna iudat. Yep, fortune favours the brave. Well done!

23rd January 2024

Newsjacking - let the news write for you

On October 4, 2021, flooded with users, Twitter tweeted “hello literally everyone.” 600 thousand retweets and over three million likes followed. Why was everybody hanging around the platform?

3rd November 2023

Content or copy - what's the difference?

You’re on a train from Pisa to Florence and strike up a conversation with a stranger. Freja from Denmark, as it turns out. Once the two of you are done waxing poetic about the marvels of Tuscany, she asks what you do. How long do you take to answer?